Building your doula business plan
How to be a successful doula
Form a legal entity Establishing a legal business entity such as an LLC prevents you from being personally liable if your doula service is sued. Your doula business will be stronger and grow faster if you take the leap into making it your full time job. Prove that you care Your clients want to know that you have their best interests at heart. When your prospects have a compelling need, they will turn to the business that they have had regular communication with, know and trust. This includes a website, blog, pamphlets, and business cards. Push marketing Push marketing is made up of all the marketing messaging we send out to potential customers, clients and referral sources. Here are the four strategic questions to ask yourself that will become the building blocks of your vision statement: What does your ideal client need or want? When your personal and business accounts are mixed, your personal assets your home, car, and other valuables are at risk in the event your LLC is sued. If you are so stuck on what a doula is and does, you are missing the key selling feature…what the client needs from you! Since your services are required throughout the pregnancy and childbirth, it is recommended that you draft a service contract for each client to sign. Last year I built a beautiful website for a brand new doula who had not yet attended a single birth.
You may find a niche market that they are overlooking. Whatever your career or age, it's never too late to consider making doula care your full time job.
How to keep customers coming back Achieving the goals laid out in your business plan hinges on one thing: your ability to connect with clients on a deeper level. Set yourself up for success with a clear market research, plans for marketing and outreach, budgets, and a realistic timeline.
You'd LOVE to imagine yourself doing this work full-time but aren't sure if that is a wise move for your bank account. That, my friends, is when I focus on my vision statement. Parting Gift to Your Clients?
Doula business plan example
Are there tag-along services? It can seem really romantic and exciting from the outside, all precious newborns and glowing parents. This statement clarifies your passion, methods and goals so you have a clearly defined path on which to move your business forward and build momentum until you ultimately achieve the kind of success you want. That does not mean you cannot have a bad day, just try not to show your clients the kind of day you are having. Share this:. Who is your client Your price will often vary for different clients. Home birth How does a doula service make money? Let your clients know you care and that you are doing everything possible for them. When speaking with clients, never compare yourself to other doulas or speak ill of them. They will naturally decide you are the person for whatever fears, concerns or issues they have. Make sure the details of your services are clearly outlined, and that your client is aware of all fees, cancellation policy, and refund policy. Once you're ready to start your doula service, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows: STEP 1: Plan your Business A clear plan is essential for success as an entrepreneur.
What is the growth potential for a doula service? If your goal is to empower people, then every decision you make will be guided by the level to which it accomplishes that for your clients.
It also builds your company's credit history, which can be useful to raise money and investment later on.
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