When you researched the rental market in your area, you should have pulled pricing from your local competition to get an idea of what they price their equipment at. And safety: are people safe in those spaces? Also, think about abbreviations to avoid any unfortunate shortenings.
Although you'll notice in our Products and Services section we decided to provide "high-end" rentals.
We generally say: if you provide entertainment to the queue, people will be happy to wait, maybe 15 minutes longer. Your local university is often the best opportunity to find out such data if it is not available online. Calculate how many businesses operate within your target geographical area and business sector.
A good action plan is essential for good organization and for the all-important delineation of responsibilities.